Fixture:Any piece of furniture or equipment that is fixed in position and displays or presents products. Also known as blocking, zoning, straightening or fronting.ġ1. It’s also the process of pulling products forward to be flush with the front of the shelf. For example, a product may have 2 facings on the 2nd shelf up from the floor. This is the typical language used in a planogram. Facing: A way to describe how many “rows” or items should be front-facing on the shelf. Premium builds endcaps in stores such as Walgreens and Walmart.ġ0. Endcaps provide a competitive advantage for brands to call special attention to new or seasonal products, or to capitalize on impulse purchases from customers who would otherwise walk by. Endcap: A display at the end of an aisle. Display:A presentation of a store’s products used to attract and entice customers.ĩ. Each day, we ship 1,800+ packages to stores such as Best Buy and Walmart.Ĩ. Premium’s National Logistics and Distribution Center (NLDC) is 130K+ square feet.
The more products people buy, the faster the store will need to replenish with additional inventory from the DC. The velocity of products moving through a distribution center is based on the sales volume occurring in the retail store. DC (Distribution Center):Where products are stored prior to arriving at a retail store. Also known as NPI (New Product Introduction) or EOL (Product End of Life).ħ.
Cut-ins typically occur between major merchandising resets to introduce items more quickly. Cut-in: Shifting or removing merchandise to make space on the retail shelf for new or promotional products. CPG examples include food, beverages, cosmetics and cleaning products.Ħ. CPG (Consumer-Packaged Goods): Merchandise that customers use and need to replace on a frequent basis. It depends on the retailer for the rules.ĥ. These can be found in the aisle, on an endcap or at the registers and is often an impulse purchase. Clip strip: A retail product display, so named because it is a length of either plastic or metal with clips or hooks at regular intervals, upon which merchandise is hung. Clip strip in Walmart Health & Beauty aisle.Ĥ.
0 kommentar(er)
